Marketing Through Food Brokers

Marketing of Safe Food Through Labeling

After a series of food safety crises during the 1990s, regulators, producers, and retailers alike are trying to regain consumer confidence by redesigning legislation and quality-assurance programs. These programs focus on process innovation, traceability, and identity preservation of products. This paper reviews current developments in the European food and retail industry. Hypotheses on the li...

Food Marketing Policy Center

Food Marketing Policy Center

Food Marketing Policy Center

The ready-to-eat cereal industry is characterized by high concentration, high price-cost margins, large advertising to sales ratios, and numerous introductions of new products. Previous researchers have concluded that the ready-to-eat cereal industry is a classic example of an industry with nearly collusive pricing behavior and intense non-price competition. This paper empirically examines this...

Food Marketing Policy Center

Retail milk price responses to farm price changes were analyzed for Boston, Massachusetts, and Hartford, Connecticut. Prior research concluded asymmetries did not exist in the response of retail fluid milk prices to changes in farm prices. This study finds transmission rates were greater for the Compact period (100 – 120 percent) than the PreCompact period (66 – 88 percent). Short-run asymmetri...